We love prototypes!
Then as we collaboratively design, build and test we see new meanings for our prototypes, meanings that constantly reveal themselves through dissemination and interaction.
Sometimes the best way to define and demonstrate the disruptive forces at play is to create a response to them.
Prototypes create conversation.
They act as a tangible articulation of what's barely possible.
They disseminate opinions.
They invite interaction.
They articulate how we see the world.
They make statements and ask questions.
They create a response to the questions the world poses.
They let people touch an idea.
They inspire and fuel business cases.
They show you a small part of your customers' near futures.
You can wait for the future to hit you, or take the first swing.